Website Privacy Notice

IMPORTANT: by using the Approov website, you agree to the terms in this Privacy Notice. If you do not agree to these terms, please do not use the Approov website.

Website Ownership

The Approov website, branding, and digital properties belong to CriticalBlue Ltd (hereafter "We", "Us", etc). Contact details are at the bottom of this notice.

Our Commitment to Visitor Privacy

We want our web visitors to be aware of any information we collect about them, how we use it, and under what circumstances we may disclose it. We respect our visitors' right to personal privacy. To that end, we collect and use information throughout our website only as disclosed in this Privacy Notice. This notice applies solely to information collected on this website.

Information Collection Technologies

The Approov website uses cookies, tracking pixels, and related technologies. Cookies are small data files that are stored on your device. Our site uses such technologies enabled by us or third parties for a variety of purposes including to operate and personalize the website. These technologies may also be used to track how visitors use the site and to serve ads to them on other websites.

Visitor Data on Servers

Servers operated by our Hosting Providers may collect detailed information about visitors, including their full IP addresses. We will not make use of such information, which will remain protected using industry standard security measures under the responsibility of our providers.

Visitor Tracking

The Approov website automatically collects and stores, both directly and through third-party technologies such as Google's, anonymized data about visitors including their actions on the Approov website, time and date of visit, partial IP information sufficient for geolocation, etc. The information we and our third parties collect is used for:

  • Improving the contents of the website
  • Marketing activities such as visitor retention, referral evaluation, and channel validation
  • Measuring visitor satisfaction

Registration and Enquiry Forms

Registration and enquiry forms may be available on our website, and any personally identifiable information (PII) collected will only be used to contact the users about products or services on our website for which they have expressed interest or to respond to user queries.

Customer Subscriptions

On subscription to our services or products, customers are made aware and must accept the separate Approov Privacy Policy available here.

Targeted Advertisement

By visiting the Approov website, third parties (such as AdRoll) may place cookies on a visitor's device for targeted advertising purposes. IP addresses, cookie identifiers, and website activity may be collected for this purpose. This data may be used by third parties (such as AdRoll) to target advertising on other sites based on a visitor's online activity.

Opting Out of Targeted Advertising

We aim to comply with the Digital Advertising Alliance (DAA) Self Regulatory Program. This program is enforced by the Better Business Bureau and the US Federal Trade Commission. Learn more at the DAA website.

To opt out of targeted advertising, please visit:

Managing Google Tracking

Please refer to Google's Privacy Policy and the Google account management tools and privacy settings therein to learn more about Google's practices and your options to control what you share online with Google.

PII Discosure

We may disclose a visitor's Personal Identifiable Information (PII) without notice to the visitor if we conclude that it is required by law, such as to comply with a subpoena or similar legal process, or when we believe in good faith that disclosure is necessary to protect our rights, protect a visitor's safety or the safety of others, investigate fraud, or respond to a government request. We reserve the right to use and disclose anonymous data to third parties at our discretion.

Notification of Changes

If we decide to make changes to these terms, we will post them to this privacy notice. Please review this notice periodically.

Contact Information

If you have any questions or concerns regarding this privacy notice, please contact us.

Email address:

Post address:

CriticalBlue Ltd
181 The Pleasance
Edinburgh EH8 9RU
United Kingdom